#16 Blogger Tutori | Basic Settings in Blogger

Basic Settings in Blogger This is very important to configure your  Blog  using  Basic Settings  in your  Blogger Dashboard . In this tutorial, you are going to learn how to — Manage Title and Description. Manage Privacy — list your Blog on Blogger and allow Search Engine to crawl your site. Add Custom Domain to your blog. Manage HTTPS Redirect. Manage Permissions — add Authors to your blog and who can see it. Go to Blogger Basic Settings Sign in to Blogger  with your  Google Email  and  Password . In the left top, click this  Drop Down Icon  and choose the blog. In the left menu, click  Settings → Basic . Title, Description & Privacy Settings Title  — You can edit or change your blog title from here. Description  — A short description about your Blog. Maximum Characters are 500. Privacy  — Set your blog here for Blog listing and Search engine visibility. Blog listing  — Select  “Yes”  to list your blog on Blogger. By default, a  Navbar  is appeared at the top of the blogs a

How to start your SEO Journey

How to start your SEO Journey

Daily millions of blogs are published on the internet, but not all make it to the top of search engines. Since there is a lot of competition, to attract your target audience you have to follow a proven content marketing strategies to make your content rank on search engines. 

Search Engine Optimisation (SEO) is the process that optimises your online content to rank on search engine’s unpaid listings. With advanced digital marketing training, you can master the skills of content marketing by following the right SEO strategies.  SEO is an organic and unpaid method that helps in improving your ranking on search engines, which attracts more website traffic.

SEO Journey

Implementing the right SEO strategies might not get you instant results, but it will be worth the wait. Various companies and businesses hire SEO specialists, to enhance their content organically by adding suitable keywords based on the brand and customer’s search. Online market is attracting a lot of traffic from the content posted online, which results not just in website traffic but also increases sales. Seeing the world turning digital, there is a huge demand of SEO Experts across the industry.

If you are interested to make career in Digital Marketing, then specialising in SEO will surely be a great choice. Here is how you can start your SEO journey:

1. Learn the Basics of SEO

To master a skill, one must have the knowledge of basics. When you are starting with SEO, you must grab all the relevant knowledge and fundamental concepts about SEO, by doing research and learn its importance. Before anything, you must know that SEO and Content Marketing go hand in hand. This lets an expert learn about different ways to engage with users on internet and test what content drives more website traffic.

An SEO expert must focus on the content, as it is an important element of SEO. You have to understand what different types of content can be used to drive more user traffic like blog posts, video content, infographics and more. Once you will understand different content types, it will be easier for you to target your audience and SEO efforts. You must learn analytics and have knowledge about how Google algorithm works to create a better SEO strategy.

To be a professional in SEO, you must familiarise yourself with different optimisation tools to search for keywords and analytics of your website. However, with the help of online digital marketing training, you can learn the basics of SEO thoroughly.

2. Enrol for an SEO Course

To get thorough knowledge about the field, you must get yourself enrolled with a digital marketing training institute. Taking an SEO certification will equip you with knowledge of all the required skills and tools to help you in SEO journey. 

SEO certification courses range from beginners to advanced level to cater to candidates at all levels of their learning. Since, you want to become an SEO expert and starting from scratch, you must take a certification course to get started and take up opportunities to brush up your SEO skills.

3. Study Google Analytics and Search Console

Along with the learning of SEO, you must understand data handling and insights. For an SEO expert, it is important to understand the insights, which reflect the performance the brand’s website. You have to master Google Analytics and Google Search Console also to become an SEO expert.

Google Analytics will help you in knowing the website metrics like – user traffic, bounce rate, average session duration etc., along with user behaviour, geography and demographics. Based on the metrics, you can set up future goals to improve your performance. Google Analytics will also help in knowing that what type of content is gaining more engagement and what are suitable for future. Whereas, Google Search Console, will help you in finding website errors and fix it. Thus, an SEO Expert must be acquainted with data and insights to work well in the industry.

4. Intern with Marketing Agencies

One of the best ways to master SEO skills is to indulge in hands-on training. If you intern with marketing agencies, you will get the opportunity to work with SEO specialists and learn the strategies. 

Since learning never ends, working with an SEO expert will provide you with a practical experience. You can know which skills you need to work on and what to master next. You can also enrol for freelancing by assisting on multiple projects to practice and polish your skills. Thus, working with a professional helps you in analysing your performance and skills, this builds you for future opportunities.

5. Stay Updated with New SEO Trends

Google keeps updating its algorithm, which makes it difficult for SEO experts to stay updated with new trends. However, an SEO Expert can excel only if they keep themselves updated with the new trends in the dynamic digital world. You can keep yourself updated by subscribing to various journals and SEO websites, who will keep sending you fresh updates and strategies that can be utilised. Well, there is no end to learning, and more you learn, more you can test and imply in your work and enhance your SEO strategies.